Product Management in Biotech and Diagnostics Industry

Description:

This Master's program is designed to equip students with a strong foundation in both the scientific and business aspects of the biotech and diagnostics industry. The curriculum blends core product management principles with specialized knowledge relevant to the unique challenges of the biotech sector. The applied learning component ensures that students gain practical experience and are well-prepared for leadership roles in product management within the biotech and diagnostics industry.

Duration: 3 semesters

Mode: Online and in person

Degree: Diploma

Cost: $3550 (financial assistance available)

Curriculum:

Semester 1: Core Courses

• Introduction to Biotechnology and Diagnostics

  • Overview of the biotech and diagnostics industry, key technologies, and market dynamics.

• Product Management Fundamentals

  • Principles of product management, including market research, product development, and lifecycle management.

• Molecular Biology and Biochemistry for Product Managers

  • Understanding the foundational science behind biotech and diagnostics products.

• Regulatory Affairs and Compliance

  • Overview of regulatory requirements in the biotech and diagnostics industry.

• Market Analysis and Business Strategy

  • Techniques for market analysis, competitive intelligence, and strategic planning.

Semester 2: Specialized Courses

• Diagnostic Technologies and Platforms

  • In-depth study of diagnostic technologies, including PCR, immunoassays, and next-generation sequencing.

• Biopharmaceutical Product Management

  • Management of products in the biopharmaceutical sector, including biologics and vaccines.

• Data Analytics for Product Managers

  • Introduction to data-driven decision-making, analytics tools, and interpretation of industry-specific data.

• Advanced Regulatory Strategies

  • Deep dive into advanced regulatory strategies, global regulatory environments, and compliance management.

• Product Launch and Marketing in Biotech

  • Strategies for successful product launches, branding, and marketing in the biotech and diagnostics sector.

Semester 3: Applied Learning and Electives

• Internship/Industry Project

  • Practical experience through an internship or industry project in collaboration with biotech or diagnostics companies.

• Advanced Topics in Product Management

  • Exploration of emerging trends, case studies, and advanced concepts in product management.

• Leadership and Team Management

  • Developing leadership and team management skills for effective product management.

• Electives (Choose at least 2):

  • Healthcare Economics and Market Access

  • Intellectual Property and Licensing in Biotech

  • Digital Health and Telemedicine

  • Biotech Entrepreneurship

Capstone Project:

• Collaborative capstone project integrating product management principles into real-world scenarios, possibly in partnership with industry stakeholders.

Seminar Series and Workshops:

• Attendance and participation in seminars and workshops led by industry professionals, providing insights into the latest industry developments.